We as a society have basic needs, one being the sense of love and belonging. In 2020, the pandemic hit and caused a halt on how we connect and communicate as humans. This project is built in a way for people to refuel that need. Enter the love guru, an Ai operator with intense levels of experience on what makes love, becoming a cupid for couples. This brand extension serves as an opportunity for Hulu to compete in its current market. New features such as the love guru “watch party chat room”, allows members to continue conversations and broadening Hulu services. Finding love can now be right from your device.